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0 pointsHisoka14y ago0 comments

Some simple Googling gives me lots of articles on LifeHacker, Techcrunch, Mashable, etc. It's clear they reached out to PR months before the release.

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18pfsmt14y ago

This is an interesting point, especially considering they specifically mentioned their lack of a marketing plan. Somebody got on the phone/plane at some point, or otherwise utilized existing connections. I took a screenshot[1] of the results (it appears they launched in mid-June), and most startups I've seen will kill for that kind of covdedrage.

[1]http://i51.tinypic.com/2d7bqcj.png

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0 pointsHisoka14y ago0 comments

Some simple Googling gives me lots of articles on LifeHacker, Techcrunch, Mashable, etc. It's clear they reached out to PR months before the release.

0 comments

18pfsmt14y ago

[1]http://i51.tinypic.com/2d7bqcj.png

j / k navigate · click thread line to collapse