As I said in a comment below, the fact that companies "can afford" is not the same as "it's worth it" to them, and per-seat pricing is "robbing" those customers when there is no increased value for the customer or increased cost to the provider: make a product that's valuable to be per-seat, and customers will pay for it (sure, some who can't afford it won't, but that's not lost revenue anyway)!
Finally, with OpenID, I can set up my own identity provider, or use a privacy conscious one. Unfortunately, almost no web sites accept pure OpenID (they did for a while ~10 years ago), but instead only a limited set of "large" providers. However, a company can easily decide to support arbitrary OpenID providers instead of just Google SSO or Keyri, and then users can choose how much they care about their privacy and use an appropriate provider.
In short, web sites are not implementing OpenID authentication, but instead somewhat-custom SSO through Google/Facebook that mostly uses OpenID Connect (Oauth) protocol for authorization (in a way, it could be any other protocol that preserves the security properties of OpenID Connect).