The consultant that comes into your company decides to start by applying scrum to software development teams. Leadership likes this new approach and expands it to other departments. Now you have scrum masters who were previously accountants, marketers, HR, and other business domain experts. Consultant decides that it’s in the scrum coaching team’s best interest to let the scrum masters determine where they are placed. Scrum masters want to work on software because other companies pay more. All scrum masters converge to become involved in software teams.