Fair point. I've not met many people who are actually excited by this stuff, but that doesn't mean they don't exist.
I may be a little bit biased in this area as I had to spend a lot of time dealing with a build system that my company had rolled themselves, with one maintainer that spent his entire week just putting out fires, all while under high pressure from deadlines and also external pressure from home eviction, wedding, side businesses).
I just cannot relax or have fun when dealing with WiX or qmake failures or dependencies disappearing.