That last part of your statement is important. B&N and Borders drove a pretty large # of indy bookstores out of business (and Wal*mart killed a few more as I understand it, going out of their way to increase stock in certain areas until the Indies bought it, then going back to normal book habits).
I hope this event helps cause a resurgence in the indy stores. I need to make it to the local Tattered cover soon, though I plan to make it for GRRMs signing end of this month.