In our team its mostly a difference of business focus and the overarching responsibility - most data engineers I work with manage a major leg of the business and are responsible for their domain but I am responsible for all of them.

I certainly spend time coding (especially because again, small-medium startups cant afford anyone in the data space who isnt able to heave ho) but much of it is translating pretty vague stuff into market research/a proof of concept/an initial design of what will bring value to the business and scale alright and then often more people will throw in.

That being said you can call me whatever you want, as long as its not late for dinner :)