Is it? Or are venture capitalists just footing the bill?
Whatever model of "price" you use needs to take into account the fact that not only are Uber and Lyft lighting enormous piles of Saudi money on fire to "gain marketshare" but that the actual drivers are being paid peanuts. This isn't pure win, it's more like Nestle handing out free baby formula in Africa to destroy the "domestic market" so to speak.