Intelligence is hard to define and easy to dismiss.
We've made huge strides over the last few decades in image recognition, text and image generation, modelling etc. I think it's unfair to dismiss digital assistants as just menu systems, yes they are limited, but then so are humans. Software is catching up with humans in every domain, including ones previous dismissed as impossible to tackle.
Software playing chess can be dismissed as just a decision tree but it has far surpassed human players and human intelligence in that domain. At some point I expect software to be able to pass the turing test and that we're not there yet does not indicate that these systems are useless or we have made no progress.