But is it really cynical when Amazon has thoroughly demonstrated over the past decade they believe humans” worked should be more like robots and cattle, and that legitimate brands should stop complaining about the rampant brand hijacking and fake reviews?

Out of context those sound like extreme accusations but Amazon’s policies forcing leaders to hire to fire and completely faceless and automated warehouse worker firing and scheduling and regular brand hijakcing like the Klein bottle one on the front page here a couple days ago show that it’s not cynical to distrust Amazon. It’s more like fool me once shame on you, fool me twice, shame on me.