I dunno. Everything takes time, and I think it's more fair to evaluate them on incremental progress.
If I said "I want to be more Earth-friendly" and decide to add reusable grocery bags to my regimen, I'd hope that people wouldn't lambaste me for not yet going vegan, selling my car, and doing away with my AC unit.
If there were no additional changes beyond my shopping bags, then sure, say that I was spouting nonsense. There's a lot to be said for consistent incremental progress toward a goal, though.
(The automated system is a great example, though, of a system ostensibly working against that goal. Much like me wanting to be Earth-friendly, then buying a new Hummer)