story
- it's way more fun through my Kleinbottle website. I've customized my checkout to what I sell. When there's a problem, it's easier to contact a buyer.
- I can show any amount of information on my website; Amazon has 5 bullet points and 1000 characters of description. This, of course, cuts both ways - a quick logical summary helps many people. Long, wordy websites (ahem) can be a problem.
- Amazon provides security that you'll get what they've ordered. Buying through my website, well, some people are scared off by its primitive style and mathematical humor. (well, attempted humor).
- My credit card processor takes a < 3% haircut. With Amazon, it's 12% plus $40/month.
- My customers are my friends. Likely, I'll meet them at a seminar, colloquium, or if they visit the East Bay. I hope they'll remember me by the good service that I try to provide. This tends to be easier when I handle an order through my website.