instead what they really needed was to focus on their customers and build them a useful product that simply worked. They spent months building and deploying their own k8s cluster: EKS was "vendor lock in" so that wasn't a good choice for them, but guess what, all their infrastructure was already running in AWS anyway and their product was already vendor locked in: RDS, S3, etc ...
also ... to make things even more complex, they thought they needed to go all-in super distributed micro services: it took literally months to get new "services" up and running in production. It was a s*t show!
One of the many story of let's break the monolith, embrace microservice, thus k8s ... gone horribly wrong.
Eventually most engs left ....