Non-technical users want a stable system that doesn't constantly change. Windows loves to hit you with popup notices or UI changes where if you take the "ok" route things about your system change, or you accidentally click a notification that comes up and suddenly your browser is changed or worse. They also don't want to turn on their machine and have to wait 30 minutes for an "important update". They just want to turn their machine on and have it be exactly how it was yesterday.
A non-technical person I know thought he was hacked and wanted to buy a new computer because a shortcut icon was moved from his desktop to his recycle bin and he thought someone wiped out his computer. Now in Microsoft's defense they didn't delete his shortcut, but that's the type of mindset non-technical folks have. The slightest change is a catastrophic event.