As a full-time app developer who consequently follows all Android design, policy and direction changes, you are not going to miss that message. As a part-time / hobby project developer, I only read the news posts that made it look like it was an automatic fee reduction.
Apple requires enrollment in the small business program too, and it was much more involved in the Google one. For Google you basically just created a group and asserted which developer accounts were part of it, then approved it.
