The protocol remains the original and it scales significantly. I'd focus on protocol not people. If people changed the protocol then it's no longer bitcoin.
Twetch.app has more than 50k users. It's also a genuine use case. So is etched.page or the other above-mentioned services.
How can you abuse storage if there is a 0.5 satoshis/byte fee to write data on chain currently? Miners are for-profit entities and will always charge for storage.
