I mean, they gotta be able to make a free account SKU though that has nothing but "Just Run" enabled.
On the flip side, I wonder who bought a Peloton treadmill and didn't intend on getting the subscription service. Not that it makes it right, but I imagine most people already pay for it and the number of affected users is quite low.
"Intend on" when they bought it, sure. Wouldn't be surprised if quite a few people found they don't actually want to stick with the subscription - although then admittedly returning it and getting something else sounds like a good deal, even if it's hassle.