Did you even look at your link? Almost all the bar graphs suggest tumblr is doing great. If doing as good as Facebook is your bar for success, then you've just defined almost all businesses as failures. Those numbers beat owning a restaurant, and every startup I've ever worked at (which are all profitable).

So anyways, the tumblr that's basically the same as it was 10 years ago (unless you used it for porn), that's also still growing, is dying according to you, but not the numbers. Interesting. This is kind of like reading about your own death in the newspaper.

Who cares how it's doing financially? I'm not an investor. If the VCs who gave them money are never made whole, I do not care.

If their loss results in decades of free tumblr for me, all the better! I really doubt the site is gonna disappear tomorrow. And every indication so far is they aren't going to ruin it in the name of monetization.

well they had the indirect effect of making the product better for their (unpaying) users.

When it comes to tumblr, I quite frankly don't give 2 shits about their advertisers. Why should I? Maybe the site will be shut down someday? You'd think that ship would've sailed.

I am talking from the perspective of a user. Those metrics have 0 impact on me as a user (outside of the company going under - or ruining itself in the name of more money.) There's no delusion here.

The users that remain on tumblr seem pretty happy about the effects of the nsfw ban. The people that left due to it weren't the good ones for the most part.