1. If a certain sports outcome (e.g., beating a rival, league championship, etc.) will lead to an increase in alumni donations, then it might be considered prudent to invest some money into that program.
2. Title ix creates weird incentive structures for athletic programs, with a default assumption being that the university is guilty of discrimination if there isn’t a lot of equal treatment for all sports (both men and women). Note that this has helped funding for women’s sports a lot (the disparity was almost comical in the 80s and prior), but it has also led to the elimination of some fringe men’s varsity sports (some of which became clubs).
Please try to step back and understand why people take it seriously and truly care about sports. You don't seem to understand and don't seem to be actually trying to understand. It's exhausting trying to have conversations like the OP topic when people come in and degrade high level sports at its core.
If you want to compete at a high level in the US you often need to fulfill that long list of requirements a few posts above, unless it's a very niche sport.
You can also play pickup basketball down the street with nothing more than the court and a ball. There's nothing wrong with that, but don't expect that to convert to any kind of high level play.
Also, for nearly every sport except football and women's basketball, the real talent in the college age group isn't even playing college sports. Sports are meaningful with or without access to the latest most expensive amenities.