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Do you just make things up as you go?
The frightening thing about "cancel culture" isnt that its new or eye-opening. Its has always existed, sandboxed, in places called school playgrounds. The world have adults has this annoying thing called due process. Filing cases, going to court, giving evidence etc etc.
Now that the playground rules are stating to proliferate into adult spaces, companies - surprisingly - have started to use playground platforms to make -what used to be - adult decisions about who to fire, who to buy from, whose services to use...from a 240 character platform. No due process, no due diligence, nothing. Just tweets.
God bless us all.