I don't think a chicken/egg farm avoids the chicken/egg problem. The problem is achieving market liquidity. The primary rationale for uploading Chinese content is the expectation that there will be English content. There is almost certainly asymmetry between those wishing to learn English versus Chinese.

To me, the way to get content is to pay for it. If there is not money for that, the business is under-capitalized (most are). If it doesn't make economic sense to pay for content, then the business itself probably isn't economically viable...it simply cannot achieve the imagined state where there is a market on which to charge rents.