Most of the stuff people use essentially seems to be one form or another of shuffling the unit(s) of account around, like the ones you listed.
You have a cryptocurrency. What are the uses for the cryptocurrency? Well, you can swap the cryptocurrency for another cryptocurrency or let someone else borrow the cryptocurrency in exchange for some more of the cryptocurrency or use the cryptocurrency to obtain a cryptocurrency that's a derivative of another cryptocurrency so you can make more of a different cryptocurrency. And what can you do with that cryptocurrency? Well, you can swap that cryptocurrency for another cryptocurrency or...
There's a bit of a "pull yourself up by your bootstraps" thing going on (in the initial sense of the term).
Despite the cynical question, I'm genuinely fairly optimistic about the future of smart contracts and Ethereum. I think there are some interesting non-ouroboros ideas in the space, like Kleros, but none of the ones I've seen seem too popular, valuable, or useful yet. But I could be missing some, and I know it's still the very early days.