> our real long-term incentives still pull toward building what engineers want, not what companies want.
> There is danger that we get pulled toward building for companies.
A common phrase thrown around with free services is "if you're not paying for it, you are the product".
> For example, companies aren’t normally incentivized to provide salary and culture data. But we can force their hand by promoting transparent companies in our search rankings.
Maybe I didn't read the article carefully enough, but are you planning to continue charging companies $15k - $30k for the ability to access candidates on your platform?
If so, companies are still your customers. And if you're building and optimizing your product for people who aren't your customers, your real customers (companies) may not be happy with you which will hurt retention, etc.
Maybe I skimmed the article too quickly, but it seems strange to charge companies $20k+ to post a job on your platform, and then actively do things that "force their hand". It might be a net benefit to the engineers on the platform, but I wonder how it will work from a business model perspective since you're potentially creating adversarial relationships with your "real" customers (companies paying you to access your candidates).
Edit: But maybe it's by design, if you actively remove employers who aren't abiding by your philosophy. Although again, that means turning away customers, which means turning away revenue, which in my mind raises questions about the overall business model. A lot of conflicting interests.