Microsoft and Google have a fundamentally different approach to enterprise software than Google. Microsoft is the mediocre Apple of enterprise tech, before Apple even got that reputation.
EVERYTHING IS INTEGRATED. Microsoft makes it so insanely easy to stay within the microsoft ecosystem, that using a mediocre software created by Microsoft is always a better option than a 3rd party tool. (See slacks getting clobbered by teams, despite slacks being significantly faster)
Part of what makes MSFT click is that they they go above and beyond to create a tool everyone can use. Additionally, they are obsessed with customers to a point that their tools lose all personality. This is bad if you want something that is opinionated in exactly the way you want (see Obsidian vs OneNote), but great for companies that want to offer an inoffensive tool that is serviceable for all its employees.
An incumbent is fearsome when it uses every little advantage in its greater product offering to embed itself as the obvious option. (Apple for consumer tech, MSFT for enterprise tech). Google has refused to implement the kind of top down organizational structure needed to enforce such integration in its product lineup. This is the company that couldn't sync its grocery lists with google keep. As long as it stays true, Google will never be able to leverage the advantage of an incumbent. It's a shame too, their products are honestly quite good.
