I would suggest you define your audience/find your audience. I say this as someone who has a couple of websites that grew out of emails I wrote on lists where I was popular and then, when I left one such list, the websites largely languished, in part because they had no audience, there was no one whom I was speaking to, there was no definition for what I should communicate. In recent weeks, I seem to no longer be the red headed bastard stepchild in some circles and, combined with other events in my life, I am beginning to write more. For now, I am mostly writing more emails for some subjects and it hasn't really led yet to significant development of the websites on those topics. I expect it to eventually lead to that, but it hasn't yet. However, on another topic entirely, I have found an audience and am suddenly productive after languishing a long, long time, even though the intended audience is currently only one person.
If you don't know whom you are speaking to, it is difficult to know what to say.
Best of luck.
