really, m.media-amazon.com seems to have a very short TTL (showing 37 seconds right now) and has been weighted to cloudfront now.
Amazon is also known to use Akamai. Sure, Amazon relies heavily on AWS, but why should it surprise anyone that a retail website obsessed with instant loading of pages decides to use non-AWS CDNs if the performance is better.
Even if CloudFront became the default, I'm certain amazon.com would keep contracts with fastly and akamai just so they can weight traffic away from CloudFront in an outage.