I think we have loads of tools to play with but fundamentally there is a problem when you are fighting with your search engine to find stuff you want to find.
My laptop (Arch) still has Chromium as default with uBlock Origin, Privacy Badger, uBlacklist and a few others running. I will be moving back to FF and running a sync server because I am that pissed off and able to do so. I'll also take a few others with me (between 2 and rather more)
When I say move back to FF, I'm talking about something like reverting a 10-15 years change.
I've always had FF available but it fell short back in the day for long enough for me to move to the Goggle thing. Now I think I'll go back.
Noone at G will lament their loss, I'm not even a rounding error. I'm sure that all is fine there.
I'm already here :-)
If 5 or so devs read it and change too and they start mentioning it then we have a fast chain reaction.
Just look at WhatsApp or even Microsoft or IBM: they seemed unstoppable but are very nuch just another alternative today.