But 'memes' are things which are pushed onto situation that probably call for more nuance i.e. 80% of the 'Karen' memes I see are not actually 'Karen' memes.

But they don't necessarily communicate 'more' information, and more often than not, they're just used to put an emotive 'playround' spin on something. If the issue is important, words are almost always a better choice.

Irrespective of what happened, a GIF response to something semi-serious I think is bad form. If people aspire to assume responsibility for some important thing ... like processing payments ... then they can assume responsibility for making basic, conscientious communications.

As any writer or poet knows, words are handles to emotions. Choose a slightly different word, and your readers will tend to feel very differently after reading a line containing, otherwise, the same information. It's a wetware equivalent of RPC API.

Memes are this, but taken up to 11. They transmit a much more complex and powerful emotional payload, in readily digestible form.

Like in this case, I could write a whole paragraph listing the kind of emotions that little GIF communicated. Calm distancing, depreciation, disrespect, feeling safe, ... Written out as words, it wouldn't fit in a Tweet, and wouldn't be as powerful a message.