My personal life certainly. I'm well aware of both companies, but what do Fuji do that is as recognisable to many of the general public as the watch on their wrist or the mapping device in their car? Some might own a Fuji brand camera, printer or other device, might put fujifilm brad paper in their printer, etc, but they probably aren't significantly aware of the rest of the business. I'd wager that the average person on the street is more aware of Garmin.
