Hard disagree - they weren't nobodies, Naspers was already a media juggernaut by 2001 (print and TV). Naspers was founded in 1915 (as De Nasionale Pers Beperkt - National Press) to promote Afrikaner Nationalism in the aftermath of the Anglo-Boer war. One of Naspers founders was also the founding president of the National Party (you might know them from their hit - Apartheid) and the mutually-beneficial, cozy arrangement between the NP and Nasionale Pers lasted until the very end of the Apartheid government in 1992.