But the parent to your response has a point - knowing that the answers are CC licensed and knowing that the owners might have a ten-figure exit are different things. If the community were more aware of the latter, they might have been more canny about donating their efforts.
I guess most of the posters understand that they may sell the site, but the content was safe because of the license.
Whereas the company maintaining the site as a whole has to invest a whole lot of time and money into keeping the site running, and have a huge responsibility in continuing to do so if they want to site to even stay in existence, let alone grow and succeed.
Stack Overflow wouldn't be a success without its users, but its users also wouldn't be a success without Stack Overflow.
As really, SO really was all about gamification, at least I think I remember them talking about it...
