Hey, thanks for the response.
It's a website builder for (very) tech-phobic people. I mean people who consider both Wordpress and Squarespace too complicated.
It generates static sites which are then hosted on Cloudflare.
It doesn't do shops or giant blogs, but websites up to 10 pages are very quick and easy to create, without being restricted by themes. So instead of a theme-based or drag&drop block-style editor, our sites are assembled from pre-defined modules.
https://pinkpigeon.co.uk for some more info.
I've hesitantly talked about it on /r/webdev so far.