(Even though the recommendation system is overall awful and I can't believe an army of engineers have actually been working on it for a decade, but I digress)
I'd say that's passion and i see nothing wrong with getting rewarded for doing something you like and other people enjoy watching.
However, this often results in videos that are unnecessary bloated to fulfil the requirements to place more ads, deceptive/misleading titles, or 10-minute-videos about something that could be explained in 30 seconds.
But ads on content where all the revenue goes to google without a penny being sent to the creator? That's not tolerable.