That's a false dichotomy that is also misrepresents the nature of a typical business transaction.
If you're a good person and a business owner, you're looking to make mutually beneficial business transactions. If someone is looking to move away from using your business, then it's them who's trying to extract value from you, without giving anything in return.
Of course, sometimes, as just a good person, you want to do good for other people without anything in return — but you can do it as a private person, putting your profits into charity funds. Separation of concerns is a good thing that make things clear. Also, from any moral point of view, money spent on engineer salary that allows some food app user to migrate to a competitor is probably not spent as well as feeding hungry or providing health care to sick anyway.
