Soft power and American exceptionalism; like apple pie with ice cream, always somehow greater than the sum of the parts. The reality is that our soft power is moderated (mediated?) by the narratives exported by the couple of big media companies that dominate our airwaves (and thoughts.) These narratives have intentionally not, worked to undermine American soft power while promoting the soft power of international organizations like the WHO. Any discussion of soft power that omits the media is hopelessly incomplete. The soft power is being reallocated by our elites, because it was their power to begin with.