There are a few alternatives if you just want to blog:
https://write.as https://bearblog.dev
And more dev-focused, but I think it's quite noisy: https://dev.to
Maybe substack is more of a "killer".
[1] - https://neocities.org/
Edit: Substack is an idea but seems to be the Patreon of writing.
Result from https://hn.algolia.com/?q=medium seems like a _yes_ to me. I also notice that lots of data science people for example is still oblivious that many despises Medium, so they continue to use Medium to build a community. That's a loss considering how hostile Medium has been to readers.
I never heard any non-tech person complaining about Medium.
When it comes to the purpose of understanding why Medium is popular or why it haven't been replaced yet, imho the question that matters is "who uses Medium and why?". So I think whether HN users is a demographic target or not is less important than the measurement of who amplified Medium's usage, or some variation of that. Like if large portion of reddit users are using Medium, then how significant would content traffic from HN would be, comparatively? Especially since there's so many negative sentiments towards Medium in articles/posts shared here over the years.
> I never heard any non-tech person complaining about Medium.
Yeah, that might be a part of the reason on the answer of why there's no Medium killer yet. I also wonder what their users demography is like, or specifically related to your reply, how popular is Medium among non-tech crowds compared to techies? I think it's safe to say some portion of cryptocurrency enthusiasts/amateurs are using Medium to build an audience. Where do they fall into, should they be considered non-tech or tech savvy?
I've never heard any non-tech person show any awareness that Medium even exists as a brand.
A couple of months ago I've started to notice how infrequently I ever read an article hosted on Medium anymore. This is a stark contrast to several years ago when it seemed like every article being shared on social was on Medium. Nowadays, that seems to be dev.to for code-related posts, and substack for others; and just personal blogs for the rest.
(Posts about code moving off of Medium is a welcome change. Medium's paywall and style/format itself don't lend itself well to articles containing code, etc.)