There's an old cliché, nobody remembers the second man to walk on the moon.
So my point was, there is value in being the first restaurant in the world to accept bitcoins. And to be the first coffee shop. or the first plumber to do so, etc.
But, of course, I got schooled by lwat who poked a hole in my argument ... Buzz Aldrin is very well known.
Incidentally, the second restaurant to announce that they accept bitcoins also is in NYC ... http://twitter.com/ocrepes