Oh sure, increased efficiency is absolutely value, and I'm totally fine with somebody claiming the difference between what was before, and what they do as "created" value.
But I would also argue, that these efficiency gains are tiny. That most businesses spend 90% of their labor effort fighting for control of existing value, not creating new value.
When A robot automates somebodies job away, a shareholders business is run more efficiently and shareholder value increases. But the robots value to society is not realized until the unemployed person goes on to do something else of value. Sometimes they will, but not always. These displaced people could be either a benefit or a burden to society. The value of robot labor is ambiguous.
When Google and Apple make tools for us to work more efficient I can see a clear path to value creation. (Even if very small)
When Amazon sells us more cheap junk from China that we didn't need anyhow, the value creation is a lot less clear.
I guess we are starting to get into the realm where my definition of value is not the same as everybody else. Apologies if I'm rambling, It's an interesting topic and I enjoy thinking about it as I write.