Edit: Both are still extremely cool though
Now, the Apollo program also cost much more than the robotic missions. If you are willing to invest enough (e.g. Apollo was >1% of US GDP/year for most of the 60's) you can get an enormous amount of scientific return from a manned mission, but robots are useful for budgets that can't cover a manned mission.
If your goal is to plant a flag and ship back ~400 Kg of moon rocks, you could do it today, using robots, for a tiny fraction of a manned mission's budget. The thing is, bringing back 400 Kg of moon rocks is not 400 times more valuable than bringing back 1 Kg of moon rocks.
As for "done with 1960's technology" so was Apollo: the ability to discover hydrogen (used to find the ice in the lunar crater shadows) wasn't possible with 1960's sensors that were light enough even for the much larger mass and power budgets of an Apollo spacecraft (vis a vis Lunar Orbiter or similar probe).
In fact, the latter hasn't really advanced at all in those 60 years.