The building gets hard when the executives at Microsoft and Samsung and Intel or Alphabet get complacent with their rent seeking from Windows/Office licensing, or ad revenue, or whatever other reason they can’t stomach investing billions of dollars into R&D and in person retail customer service.
Microsoft really cracks me up, they went as far as opening up retail locations all over the country, they just needed to invest for another 10 years and come up with something that can compete with iOS, and they decided to call it quits after a few years. Presumably because the expenses during the decade that is required to build trust with the public would cause an unacceptable hit to their financials and hence the bosses’ pockets, even though it would have benefited Microsoft after 10 to 15 years.
And now they get to compete with Apple’s own processors for laptops and desktops, for which they are behind another 10 years. Because they choose not to invest in their own employees and R&D, because they already have that sweet Office licensing revenue so why bother.
