The bait is this silly narrative that the reason they talk in depth and at length everyday about exterminating non-Whites is because it's elaborate "trolling" to own the libs, until they start sprinkling in enough "justification" and repetition to radicalize you into becoming a white supremacists.
Sadly many young men are taking the bait and becoming radicalized online.
It's true in that yes they are agitators and trolls.
But it's false in that the line between unserious troll and serious activist was blurred or erased long ago, and most recently with Trump being elected president.
It's no longer possible to distinguish between unserious troll attempt and serious statement when such a large audience subscribes to the trolling as their actual reality.
Ken White’s rule of goats:
“The Rule of Goats applies. Slightly paraphrased — for this family newspaper — the rule states: If you kiss a goat, even if you say you're doing it ironically, you're still a goat-kisser.”
You don’t get off scott-free just because you say “I was only being ironic“.