Don't be ridiculous! It would be absurd for the Coca Cola company to be allowed to directly import coca leaves for use in their "secret" recipe. Instead, it's an intermediary (the "Stepan Company") who imports the 200,000 lbs of coca leaves each year, removes the cocaine for pharmaceutical use, and then sells the remaining "flavor" extracts to Coca Cola: https://www.nytimes.com/1988/07/01/business/how-coca-cola-ob...

(which is to say, thanks for encouraging me to learn about this)

I think we're getting confused on word meanings here. Legitimate is far too vague a work. I'm trying to get at the idea that just because something would WORK doesn't make it ok to do. There is what is possible under capitalism (anything legal) and then there is what is RIGHT. Selling cocaine isn't JUST illegal, it's also probably wrong due to it's addictive properties. Similarly, selling people's data and tracking people without their consent is legal, but it's also wrong in most people's opinion.