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0 pointsocdtrekkie5y ago0 comments

If we kill FLoC, my hope would be that Google still finds it untenable to backpedal on removing third party cookies... or that public awareness about Google's antiprivacy stance kills Chrome if they do backpedal.

It's simple: We force Google to stop tracking us, or we stop using Google products.

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jefftk5y ago· 2 in thread

Chrome is not the only browser working on more advertising-specific APIs as more-private replacements for third-party cookies. For example, Edge is proposing PARAKEET [1] for remarketing, and Safari has implemented an initial conversion tracking API [2].

[1] https://github.com/WICG/privacy-preserving-ads/blob/main/Par...

[2] https://webkit.org/blog/8943/privacy-preserving-ad-click-att...

ocdtrekkieOP5y ago

Yeah, I've heard of PARAKEET, and imagine concerns are quite similar to FLoC. Thankfully, Microsoft doesn't have the capability to push web standards, so as long as Google doesn't adopt it, we are good there. =)

Apple's solution doesn't look like it provides user interests or demographics, does it?

jefftk5y ago

PARKEET is much more like Chrome's TURTLEDOVE/FLEDGE than it is like FLoC ;)

There's a lot of cooperation here, and similar goals; I'm not sure why you think Microsoft and Google can't find an API they both like?

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