Have you spoke with someone about it? IOS and Android can easily analyze what you say and send relevant keywords home. This is very evil genius in a way that they do not send your voice feed neither your full sentences but only keywords that the law describe as "metatags" that courts found no to be an abuse of your 4A in the past.

In fact, you didn't even have to be on the phone. You could just come home and told you wife what you bough. That would be enough to send keywords and know what you maybe interested in. I know for fact my cable box (Spectrum) is listening and analyzing to my conversations. We used to talk with my wife about the most crazies stuff and less than 48 hours, Spectrum TV, Sling and YouTube would inject relevant ads. Some were extremely home made and amateurish but always spot on.

Do an experiment in home. Talk about something you dont have or is irrelevant to you. For example if you have no kids start talking about them. Use keywords like "our first child", "baby sitting", "hospital", "giving birth", "baby shower", I bet you less than 48 hours later your TV will be interrupting you with ads related to baby products; ads you have never seen before.