First, "latin" generally means romance language, i.e., languages descended from latin, including French, Italian, Romanian, Portuguese, Catalan, and so on. Using this word to refer exclusively to Spanish makes sense only from the point of view of the USA, where the largest group of latin people are Spanish speakers. Thus, imposing this usage in an international context reeks of U.S. cultural imperialism.

Second, "latin america" was originally defined by the French in opposition to "anglo america", to designate specifically Québec, part of Louisiana, Mexico, etc; the areas of the Americas where latin languages are spoken. This excludes large swaths of the americas in Bolivia, Peru, Brasil, Mexico, where other languages are spoken (Guarani, Aymara, etc).

I consider latin or latino myself, but I wouldn't touch this US-assumption-infested "Latino Programming Language" with a ten foot pole.