(A) vaccination means less social distancing sooner. Lots of people are interested that.
(B) covid-19 might very well become endemic. Like how the common cold is always around. It's not so bad if we're vaccinated. But for those that don't get vaccinated hurd immunity might not cover them.
In practice: I think we just need to be honest about the risk of vaccines. And say that taking it is the patriotic thing to do :)