The 40 core Xeon also costs around 10k.
There's rumors that the new iMac will have a 20 core M1 (16+4). I imagine that will be faster than even the top line $10k Xeon.
I have absolutely no doubt apple could put together a server based on the M1 which would wipe the floor with Intel if they wanted to. But I very much doubt they will since it is so far out of their core competencies these days.
I have absolutely no doubt apple could produce a ridiculously good server CPU from the M1. I doubt they will actually do it though.