It feels kind of like a lose-lose from a consumer perspective.
Lose-lose because you have to do a TINY bit more work to find product, while taking advantage of potentially better pricing and knowing more of the profit is going to creators instead of middlemen?
I love the fact that I have access to Netflix, Hulu, Disney+, and HBO Max and can cancel/renew individual services pretty much without friction or anything more than a month-to-month contract. It's not any more work to install an app, than it used to be to call your cable companies customer service to change services.
Similarly, I have Steam, EA Desktop, GOG, Epic Games, and a few other game clients installed. Many games can be found across all of them, while others are exclusive. In these cases, it isn't any more effort to remember which app I need to use as it was what channel I need to swap to when watching TV.
I just don't see where customers are losing out, when it's the best we've ever had it.
I'm excited for the store competition though, particularly with it driving the cut down.