I think ads can be done better/more ethically than currently as well though - whether that be less of them, less "native" so they don't appear exactly like posts from your family/friends and with less granular targeting - whether advertisers would go for it is another matter entirely though...
EDIT: but I probably wouldn't use it either.
I hope we can come up with a new phrase that sticks for these. Some good ones have been posted here in the comments. Ideally, an altruistic entity will trademark them.
For instance, if we have the following undirected connections: {(a,b), (b,c), (a,d)}. There could be a mechanism to make the graph more dense by the way of increasing interactions between (c,d) without needing, for example, a to like c's content for it to then appear on d's feed. Done naively, this could result in a lot of unwanted content on someone's feed, but I wonder if there are ways around it.
"We are Borg. You will be red pilled. Resistance is futile. Where we go one we go all!"
