Simple answer: There was already an enormous stock of data on punch cards.
So it's rather the other way round: While early computers, like the UNIVAC I, used tapes (in this case magnetic tape) in order to separate themselves from the IBM data empire, IBM was facing a hard competition for its conventional punch card appliances in the Bull Gamma 3, which lead to the massively successful IBM 1401. In this respect, the 1401 was just the next step after electromechanical punch card appliances. Compatibility to existing data stores was a major selling point for IBM computing equipment.