There's a book called "Tiny Habits" which goes into this more.
I've also tried to use this when building my own habits and it's been fairly successful. When most people want to start something they get all excited about it and jump in with both feet. And then they burnout and stop. It's the New Years Resolution gym effect. After New Years, gyms are full of people who set a goal to exercise 5 days per week. After 3 weeks the gym is back to normal as all those people burnt out and realized they couldn't keep it up.
The brain needs time to adjust to change. I'll start out with something really simple like exercising one day per week for 15 minutes. Then after a few weeks when it starts to feel routine, I'll add another day and wait a few weeks. Eventually I find that I reach this equilibrium point where the time I'm putting in is enough and it's easy to maintain that habit.